Justin Tooley - General Manager
Growing up on the Central Coast and attending the University of California at Santa Barbara, Justin feels very fortunate to be back home, doing what he loves and being able to raise a family in this great community. He first fell in love with wine while working at the restaurant Chad’s on Chapala during college. The restaurant staff used their “sample allowance” to taste wines from all over the world. He got exposure to Bordeauxs, small producers from Spain, and of course wines from the Central Coast.
He carried that passion into his first wine job, working as the Controller for the Wrigley family in Ballard Canyon under the Rusack label. John Falcone, the winemaker, taught him about the vineyard, and the process of winemaking. He was hooked for life. He took this foundation to JUSTIN Vineyard and Winery, where he learned about the commercial strategy, large-scale production, and marketing from one of the most successful companies in the world.
The decision to join the Broken Earth team really came down to the flexibility of the operations. To be competitive in this industry, you really need to be diversified and provide a strong value proposition. Broken Earth Winery is as well positioned as anyone on the Central Coast to provide custom labels (both to the consumer and retailers), two national control brands, and a first-class winemaking team that can deliver on quality.
What keeps him in the wine business is that a person can really never master the industry. Ever changing conditions within the viticulture and science of winemaking, expanding to the competitiveness of sales and marketing of brands, it really is a lifelong journey of learning and adaption. He looks forward to meeting the BEW Crew wine club and many vintages with this awesome team.
1650 Ramada Dr | Paso Robles Ca 93446
P.O Box 1498 | Paso Robles Ca 93447