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Broken Earth Winery

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Welcome to the Broken Earth blog page.


 

Maury Froman
 
June 14, 2019 | Maury Froman

Welcome to Our Brand New Tasting Room

Welcome to our brand-new tasting room.

If you’ve visited us, you’ve probably met me.  I’m Maury, the Tasting Room Manager and I would like tell you a little bit about it.  

At the heart of our new tasting room, we wanted to focus on three things: the aesthetics, the customer experience and wine education.

First the aesthetics.  As soon as you walk in you’ll probably notice, aside from the vast size, the mix of industrial materials and the oak wood throughout the space. Some have dubbed it “industrial chic”, but whatever you call it, our intent was to utilize the space’s environment to highlight the history of the vineyard, winemaking, and the originality of the Paso Robles area.

The design also calls out to the streamlined, sleek feel we’ve been cultivating in our clean wines and our vision toward the future of winemaking.  In a space so grand, we knew we had to do something special overhead, which is where our chandelier comes in.  Spanning 30 feet with over 130 lights, it was made by Wine Country Craftsman, as were all our other light fixtures, tables, and bar modules.

Next, and most important, is the customer experience.  When planning out how to use the space, customer comfort was forefront in our minds.  From my years of building homes, and the entire team’s penchant for going wine tasting, we had a good vision of how to make this space inviting and comfortable for wine tasters.

Our bar is designed as an ‘infinity bar’.  Also made from the same mix of steel and oak used in the furniture throughout our tasting room, each piece is mobile and can be rearranged and reconnected to create any shape and size that we want to accommodate the needs of our facility. 

Our lounge areas, both inside and the front patio, feature large couches and chairs to give customers a place to feel comfortable to spend time sipping wine and enjoying the company of their friends.

Lastly is our focus on wine education.  We have always believed that wine should be approachable, regardless of where your level of knowledge is.  All of our staff have different levels of knowledge and we continue to learn more every day.   We are happy to simply pour and let you enjoy the wine, or to dive a little deeper and talk about the varietals and processes each vintage and varietal has gone through.  And we encourage questions.

Around our tasting room, we have samples of our Paso Robles soil in place to see the differences we have at our vineyard and how that affects the wine, or our southern wall, which displays visually the stratification of the soil in our vineyard.  We also have our conference room, which is wallpapered with a panoramic view of our Estrella district vineyard and used for wine education seminars, meetings, and parties.

So whether your aim is to learn more about wine, or simply just enjoy a nice glass of it, we would love to meet you. We’re open seven days a week, and we stay open late - because we know that people enjoy wine after five o’clock.  When you come in, be sure to find me and say hi!  Cheers!

-Maury

Tasting Room Hours

Sunday – Thursday  |  11am – 7pm

Friday – Saturday  |  10am – 9pm

Time Posted: Jun 14, 2019 at 2:21 PM